AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Zombie Games on Android in Australia
A look into the performance of leading zombie-themed mobile games on Android in Australia for the first quarter of 2021, highlighting download and active user trends.
As the undead craze continues to captivate gamers, the first quarter of 2021 has seen various zombie-themed games vying for the top spot on Android devices in Australia. Sensor Tower provides us with a detailed look at how these games are performing in terms of downloads, revenue, and active users.
State of Survival: Zombie War, published by FunPlus International AG, has shown a consistent revenue trend, peaking at around $142K in the last weeks of February and March. Downloads for the game began at around 6K in the last week of December and saw a slight decrease to just over 4K by the end of March. Weekly active users started at approximately 17K and dipped to around 15K by the end of the quarter.
Puzzles & Survival by 37GAMES followed a rising revenue trend, from about $13K to nearly $24K by the end of March. The game's downloads saw a high in early January at over 5K, dropping to around 3K by the quarter's end. Weekly active users peaked in early February at over 7K, with a slight decrease to around 5K in March.
Galaxy Play Technology Limited's The Walking Dead: Survivors showcased an interesting pattern, with revenue starting from zero and climbing to nearly $20K in March, indicating a promising start for the game's monetization efforts. Downloads spiked at over 7K in early February and then gradually decreased to just over 1K. Active users mirrored this trend, peaking at around 8.5K in February and falling to approximately 5K by the end of March.
ELECTRONIC ARTS' Plants vs. Zombies™ maintained a relatively low and stable revenue throughout the quarter, with minor fluctuations around the $100-$200 mark. Downloads remained steady, with a notable increase to over 2.5K in the final week of March. Weekly active users showed robust engagement, starting at around 9K and reaching over 10K by the quarter's end.
Lastly, Plants vs Zombies™ 2 also by ELECTRONIC ARTS, observed a steady revenue stream, averaging around $2K weekly. The game's downloads hovered around 2K each week, with a slight uptick at the quarter's end. The active user base remained consistent, with around 13K to 14K weekly active users throughout the quarter.
For more insights on mobile app performance, Sensor Tower's comprehensive data provides an invaluable resource for understanding market trends and user engagement.